PORTFOLIO / 02
Selected work.
Measured impact.
Three examples of how I combine strategy, systems, and execution. Every result below comes from my professional experience.
DIGITAL STRATEGY / WEB / CONTENT
A connected digital growth system for competitive local markets
Challenge
Law-firm brands compete in high-value local markets where content, digital experience, technical health, and geographic relevance must work as one system.
Leadership
Lead strategy and WordPress execution across content operations, site architecture, publishing standards, user experience, organic visibility, and performance measurement.
Business value
Created a more consistent marketing operating system that aligns strategy, production, web delivery, optimization, and ongoing performance improvement.
B2B CAMPAIGN / CONVERSION
A focused campaign that increased form submissions by 60%+
Context
A laboratory solutions business needed a targeted way to turn a defined audience into qualified website actions.
My role
Planned and executed the email campaign, aligned the message with the landing experience, and monitored response behavior.
Result
60%+ increase in form submissions during the first week of the campaign.
AUTOMATION / ECOMMERCE / CRM
A lifecycle welcome sequence that lifted online sales by 75%
Context
An ecommerce brand needed a better first-touch journey for new subscribers and prospective customers.
My role
Built an automated Drip welcome sequence that introduced the brand, sequenced the offer, and connected lifecycle messaging to the purchase path.
Result
75% increase in online sales attributed to the automated welcome program.